// signal(daily)
The daily briefing for AI marketers, growth hackers, and operators.
// computing(∑)
LIVE847
∑ sources
0.47%
σ signal/noise
t₀ today 2026-01-26
LIVE
The $2 million martech procurement mistake hiding in plain sight
Highest rated content by MarTech Read time: 4 minutes · Marketing
Score: +3050
Hidden implementation and maintenance costs often inflate MarTech TCO by 2.5x, turning an $850k license bill into a $2.1M reality. Gartner data reveals teams utilize only 49% of stack capabilities, creating $340k/year in wasted spend for mid-sized orgs. Tactical implication: Audit stack TCO by factoring 2-3x license fees for integration/admin time, and cut tools with <50% feature adoption.
10 Remarketing Lists To Boost PPC Performance
by Search Engine Journal Read time: 4 minutes · Marketing
Score: +2400
SEJ outlines 10 high-intent remarketing segments, including creating time-decayed offer tiers (1-day vs 7-day cart abandoners) and bidding up +15% on users with micro-conversions like webinar signups. Excluding 'Careers' page visitors and <1s sessions improves efficiency immediately. Tactical implication: Implement 'time-since-cart-abandonment' audiences (1d, 3d, 7d) with progressively higher discount codes to maximize recovery rate.
t₋1 yesterday 2026-01-25
Salesforce Adopts Cursor at Scale
Highest rated content by TLDR AI Read time: 4 minutes · Marketing
Score: +3000
TLDR AI highlights how Salesforce has integrated Cursor into its workflows to enhance productivity. Efficiency: Over 90% of engineers now use Cursor, improving development speed. Automation: The integration supports faster product releases like Agentforce.
t₋2 2 days ago 2026-01-24
What 1,150 senior tech and business leaders shared about AI and automation
Highest rated content by TLDR AI Read time: 4 minutes · Marketing
Score: +3000
Camunda breaks down the challenges organizations face in scaling AI and automation. Insights: scaling: organizations struggle with governance. Automation: leaders emphasize the need for clear strategies. Action: assess your current automation processes.
A detailed guide to building agentic systems
by TLDR AI Read time: 4 minutes · Marketing
Score: +2900
Algolia outlines best practices for building agentic AI systems. Strategy: avoid custom integrations that slow down development. Tools: leverage existing frameworks to streamline implementation.
December 2025 HubSpot updates: Smarter segmentation, tighter AI control, less CRM busywork
by MarTech Read time: 4 minutes · Marketing
Score: +2800
MarTech highlights HubSpot's latest updates aimed at enhancing marketing efficiency. Tools: new AI features improve segmentation and reduce manual CRM tasks. Action: utilize smarter segmentation to target campaigns effectively.
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Sarah C.
Head of Growth